DIRTY THIRTY SALE

We get it -- you’d probably rather be immersed in some Super Bowl party, stuffing your face with processed cheeses and mountains of meat. But there’s a voice somewhere in your head warning you of everyone’s least favorite holiday. Yep, Valentine’s day is coming. But we want to make it easy for you. From 2/4 - 2/14, take 30% off your order and get free shipping in the continental USA when you spend $100 or more. Enter code FEB30 at checkout.

HTTP://STORE.ROYALELASTICS.COM
 

SPRING/SUMMER 2013 COLLECTION

Sure it’s only February, but thinking positively will clue you in that you’re one month closer to spring. Nothing wrong with that, right? Well we are feverishly getting ready to launch our spring collection in the next few weeks. Until then, check out this short behind-the-scenes video we shot ourselves up in Vancouver for the shoot.

http://www.youtube.com/watch?v=i6RE2LGG6nU
 

SUPER BOWL WEEKEND

Whether you care about the game or not, have a great time out there. And if it’s a blow-out, put this little YouTube sensation on repeat: “The NFL: A Bad Lip Reading.”

http://www.youtube.com/watch?v=Zce-QT7MGSE
 

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HAPPY NEW YEAR!

The Mayans were wrong, but you knew that all along (hey, that rhymed). No matter what you believed, 2012 is officially behind us and we are looking forward to a great 2013 -- and to all the checks we’re going to rewrite because we keep dating them “2012”. Anyway, from all of us at Royal Elastics, we wish you nothing but the best these next 12 months.
 

HOLIDAY STYLES ARE HERE

If you’ve been following us on Facebook, Twitter, and Instagram, you’ve probably seen us talking about the special collection we were releasing just in time for the holiday season. Well, they finally arrived and are only available at our online store and your closest American Rag store. We have new versions of favorites, like the Brother Roland and the Delphin Boot, but we’ve also added new styles like the Oxford and the Heckler. All are made with high-end materials, elasticated closures, and all the comfort
you expect.
http://store.royalelastics.com
http://www.amrag.com
 

INSTAGRAM

For those who like their updates to stay completely visual, start following us on Instagram. We are constantly adding pictures from our travels, sneak peeks on new product, and even running contests.
Follow us at: @royalelastics. And if you recently got a pair of Royals, snap a pic and tag us because we love to see what our shoes are doing in the world.

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If you managed to swing by our last sample sale, you probably got an invitation to another “secret” sale we were planning. Well, the time has come to spill our guts. Royal Elastics will be joining a slew of other great brands at the upcoming block party style Connected Fashion Festival, brought to you by our friends at Get Well LA (www.getwell.la). We’ll be offering great deals on some of your favorite Royal Elastics shoes ($20 for one pair / 3 for $50). Along with great food and awesome music, entry fees benefit the Children’s Hospital and the Los Angeles Mission. For more information, check out their Facebook event page:

https://www.facebook.com/events/197712640353980/

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MOVING SALE!!

Royal Elastics is on the move -- literally. But have no fear, friends and neighbors, we are still staying in the same building and just lugging our stuff up one flight. As such, we wanted to throw a moving sale here at our showroom and take the opportunity to clear out past samples and stock. We gotta make room for all the exciting new product coming for Spring ‘13. This is a perfect chance to get your holiday shopping done early and without gouging your wallet. See you soon!

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LIVING ROYALLY - INSTAGRAM CONTEST

People love our shoes for all sorts of awesome things because they know that life has no time for laces. Now’s your chance to prove it. Are you at the club? Are you watching the game? Is the zombie apocalypse actually real and you’re on the run? Upload a photo showing us what’s up to Instagram with the tag #livingroyally. Two winners will be chosen each Friday for the month of November and will win a pair of Royal Elastics. Here are the rules:

1. Entrants must follow our Instagram feed: @royalelastics.
2. Upload photos of your Royal Elastics tagging @royalelastics and #livingroyally.
3. Geotagging must be turned ON.
4. Entries must be your own, original photos.
5. We will pick the two best photos based on creativity and style.
6. Don’t do anything to endanger yourself or those around you, because hospital bills suck.
7. Prizes will only be mailed to continental USA addresses. Sorry, Mars.
 

SNEEK PEAK! EXCLUSIVE HOLIDAY COLLECTION

Just when you thought you’d seen all we had to offer for 2012, we are breaking out an incredibly luxe holiday collection that’s exclusive for the season. In addition to updates to faves like the Brother Roland and Delphin Boot, we are also adding two awesome new styles (both available for men & women): the Oxford & the Heckler.

The Heckler is a mid-cut terrain crusher but retains the smooth ride you love. Coming in suede and leather, both feature: leather outsoles with rugged rubber treads & bungee lacing.

The Delphin North features a durable tweaking, ideal for those wintry months ahead. We added soft oiled leather, canvas lining, and added tough rubber treading to the forefoot and heel. Available for guys only.
 

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For our newsletter subscribers.

On Saturday, October 20th Royal Elastics and our friends at Sunny Sports are throwing a collaborative sample sale. RE shoes and SS apparel plus additional, top-secret labels. You're not gonna want to miss this. Cash & credit accepted. ONE DAY ONLY.

www.royalelastics.com
www.sunnysportsclothing.com
 

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SAMPLE SALE!!

This month we will be hosting our bi-annual sample sale here at the Royal Elastics mother ship. We will have shoes for men and women as well as some apparel. Most samples are sized 9 for men and 7 for women but there will be additional assorted sizes in limited supply.
Shoes will run from $10 - $20 per pair. Come by and say “hello.”
 

WARHOL FOR ALL

Great news for all you Andy Warhol fans out there: our unique and limited Warhol collection will be available at 30% off from October 5th - 25th. Newsletter subscribers get the first crack at owning a pair, like the one-of-a-kind, individually numbered King Hi Warhol, before we blast this out to our social media circles. Use code WARHOL30 at checkout.
HTTP://STORE.ROYALELASTICS.COM

FULL FALL / WINTER COLLECTION NOW AVAILABLE

October, eh? The leaves are turning, classes are back in session, Halloween parties are being planned, and the new fall collection from Royal Elastics has been fully unleashed. We have new colors of the Brother Roland +, we revamped the Delphin Boot into a heavyduty concrete crusher, and we added new favorites like the Antonellis and the Hawking. All styles come with the Royal Elastics comfort you love, with zero lacing required.

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NEW FALL STYLES HAVE ARRIVED

Was this summer awesome or what? Don’t get too emotional, but it’s almost at its end. Yes, really. Have no fear though, Royal Elastics is here dropping a few items from our new Fall ‘12 collection. Feel better now? We designed a few completely new styles like the Ubiquity and the Hawking. We’ve also made updates to the increasingly popular Brother Roland as well as the venerable Delphin Boot, which is back and better than ever.

HTTP://STORE.ROYALELASTICS.COM

 

INTRODUCING: THE HAWKING

It’s no secret that lately we’ve been taking cues from traditional shoes. Oxfords, wingtips, desert shoes for silhouettes and fine brogueing details, quality leathers, and stitched leather outsoles have become our staple. But we haven’t forgot our sneaker heritage one bit. Introducing the Hawking-- a shoe so rad we made it in two versions: vulcanized and a lug. Featuring awesome brogueing details and serrated edges, they one can be worn up or down for either kick-flips or martinis.
 

ROYAL ELASTICS IS AT FRED SEGAL

We have some really great news to share: you can now find Royal Elastics available at Fred Segal in Santa Monica. Fred Segal is an absolute legendary name in the Los Angeles boutique scene and we are honored to be currently sold there. Fred Segal will be carrying our FW12 collection as well as some custom giveaway totes we designed for you. Stop by and check it out! P.S. - We’ll be having a promotional event there in September, so keep your eyes peeled to incoming newsletters.

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BACK TO SCHOOL SALE

We’re not stupid -- we know what you did this summer (mostly because you wouldn’t stop posting about it on Facebook).
When you should have been working your tail off, you decided to party like it was the world’s end. We’re gonna make your transition back to reality much easier. We are offering our beloved “Buy 1, Get 1” promo, allowing you to get a 2nd pair of equal or lesser value absolutely FREE. Just enter “BTSSALE” at checkout. Also, all apparel is now 70% off! No code needed for that one.

HTTP://STORE.ROYALELASTICS.COM

 

HAWKING VULCANIZED

It’s August, which probably means your vacation of decadence and debauchery is about to come to a crashing halt. But on the brighter side, Royal Elastics’ new Fall Collection is ready to drop. Get into some new styles like our killer Hawking Vulcanized.
This low-profile shoe features fine brogueing and serrated edges, both seen on classic wingtips your gramps used to wear. The Hawking sits on a simple and clean vulcanized bottom. Dress ‘em up or down, these are a new classic from Royal Elastics.
 

THE HAMMER MUSEUM: MADE IN L.A.

Want a chance to win a pair of Warhols annnnnd see some cool bands and artwork? The Hammer Museum, located in the heart of West L.A. and the UCLA campus, is one of the coolest contemporary art museums in the Los Angeles area. This summer, they have been running a weekly outdoor event/concert series called Made in L.A. (www.madeinla2012.org). It features top DJ talent from the highly influential KCRW radio station as well as live performances by up-and-coming indie bands like: The Allah-Las and Poolside. Stop by our table to enter our Warhol contest.
Winners will be announced over Twitter (@royalelastics @hammer_museum). See you there!

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